Richard Rorty:

“Interesting philosophy is… a contest between an entrenched vocabulary which has become a nuisance and a half-formed new vocabulary which vaguely promises great things.”

“… redescribe lots and lots of things in new ways, until you have created a pattern of linguistic behaviour which will tempt the rising generation to adopt it, thereby causing them to look for appropriate new forms of non-linguistic behaviour, for example, the adoption of new scientific equipment or new social institutions.”

(Contingency, Irony, and Solidarity)